Advertising Principles Explained

Advertising has evolved, have you?

Ape or Die

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Join Orlando Wood, Chief Innovation Officer at System1 and world-renowned expert on creative effectiveness, on his new course “a.p.e. – Advertising Principles Explained.” This comprehensive 8-session course is designed to rediscover the art of persuasion, rooted in human principles.

What does it include?

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On-demand films

8 masterclasses featuring guest contributions and underpinned by creative effectiveness evidence

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Live Biweekly Q&A

Opportunity to ask Orlando any questions

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Supporting Materials

Carefully curated references, frameworks, key takeaways and exercises

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Exclusive Access

FREE 60 days access to System1’s Test Your Ad database and platform (annual subscription usually £30k per category or £150k for total access)

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