Join Orlando Wood, Chief Innovation Officer at System1 and world-renowned expert on creative effectiveness, on his new course “a.p.e. – Advertising Principles Explained.” This comprehensive 8-session course is designed to rediscover the art of persuasion, rooted in human principles.
8 masterclasses featuring guest contributions and underpinned by creative effectiveness evidence
Opportunity to ask Orlando any questions
Carefully curated references, frameworks, key takeaways and exercises
FREE 60 days access to System1’s Test Your Ad database and platform (annual subscription usually £30k per category or £150k for total access)