Advertising Principles Explained
Advertising has evolved, have you?
Ape or Die
Join Orlando Wood, Chief Innovation Officer at System1 and world-renowned expert on creative effectiveness, on his new course “a.p.e. – Advertising Principles Explained.” This comprehensive 8-session course is designed to rediscover the art of persuasion, rooted in human principles.
What does it include?
On-demand films
8 masterclasses featuring guest contributions and underpinned by creative effectiveness evidence
Live Biweekly Q&A
Opportunity to ask Orlando any questions
Supporting Materials
Carefully curated references, frameworks, key takeaways and exercises