Latest is a growing collection of articles, videos and podcasts relating to Orlando's work on advertising effectiveness.
Are people responding any differently to ads today?
What should ads look like in a time of recession?
Where the lemons bloom.
Covid-19 might have robbed us of a Cannes event this year, but some of the industry’s brightest and best still contributed their latest in video form.
Creative effectiveness in a crisis
The author of the IPA's best-selling book, Lemon, Orlando Wood joins Jon Evans for this episode of the Uncensored CMO.
Post COVID-19:
Life and human connection
A slice of Lemon
A summary of Lemon. by Orlando Wood,
Addressing the crisis in creativity.
Orlando Wood introduces his new book, Lemon
Sorry, startups:
Consumers don't get your innovation.